About Us

Headquartered in Shanghai's Hongqiao Business District, Xiaowan Jia anchors its mission on traditional folk culture, reimagining it for the modern era through the lens of festivals. As a core supplier in China's chain retail and instant commerce sectors, we have built a comprehensive industry ecosystem spanning the entire value chain.

Guided by our core mission—"Reviving Festival Culture, Leading Fashion Trends; Creating Emotional Value, Enjoying a Quality Life"—we iterate and innovate annually to transform seasonal rituals into sustainable consumer vitality. Leveraging strategic alliances with leading manufacturers, we are deeply penetrating the non-standard product market, reshaping the industry through standardized quality control systems and forward-looking design capabilities.

Every product is more than a decoration; it's a cultural vessel for happiness. We are dedicated to the aesthetics of holiday culture, delivering exceptional experiences and emotional value to become an industry leader that empowers a better life. With craftsmanship quality and trend insights, we define a new standard for Chinese holiday living.

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